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about us

About us:

We started when there were no women’s workout clothes. We know, it sounds like a faraway land and time, but really it was March 13, 1977 in Arlington, Virginia. Our two founders were women in their 20s who loved to run but hated the strange-fitting men’s shorts they had to run in.
In the 30 years since, we haven’t strayed once from our original trail. We’re proud to say that every stitch we’ve ever sewn was intended for a woman.

We’ve learned a lot in the last decades about how to make clothes even better, especially when it comes to fabric technologies. Now other brands make women’s specific clothing, of course, but no other company participates in every aspect of research, design and production — from pattern room to running path — like we do.   

In the last 30 years, we’ve also become obsessed with thigh rubbing, armpit chafing, cinching and pinching, which is how we created a three-part philosophy that inspires everything we do:

Moving means moving

The how doesn’t matter: running, walking, weight training, yoga, martial arts, skiing, snowshoeing, rock climbing, horseback riding, golf, tennis, basketball, volleyball, soccer, inline skating…we naturally understand and design clothes for a woman’s body, whatever that body was meant to do. We encourage women to never feel limited by anything.

Quality comes first

We understand the kind of support and freedom needed in clothing, and how that clothing should feel against the skin. We know what keeps women warm and dry when it’s cold and cool and dry when it’s hot. Knowledge, expertise and high standards shape the fit, fabric and function of every garment we design. Our care and unwillingness to compromise is what makes our products high quality and reliable.

Fit affects everything

Keeping fit improves every aspect of a woman’s life: reducing the incidence of heart disease, breast cancer, osteoporosis, depression, teen pregnancies, dropouts, and drug and alcohol abuse. If a girl or woman is more comfortable when she’s working out, she’s more likely to keep at it. That’s why we view our technically superior garments — and great fit of each piece — as a means to encourage women to get fit and stay fit.

The important thing is that every woman finds her Moving Comfort.
A Fit Woman is a Powerful Woman® - Spread the word!