Data protection/security

  Reference to Data Protection, February 2011
We are pleased that you are visiting our website and are interested in our products and services! Because we sell our products and services both via the internet and otherwise and a clear division is not always possible, you will find comprehensive data protection instructions here. You can also directly contact our contact person with regard to data protection at
a. Responsible party
Brooks Sports GmbH (hereinafter referred to in the text as Brooks Sports) with registered office on Martin-Luther-King-Weg 28 in 48155 Münster is the responsible party for compliance with data protection upon visits to the website and for the services and products offered.
b. What are our principles?
We take data protection matters very seriously. Our processes focus on such data protection principles as transparency, necessity and data security. We wish to create transparency so that you gain a picture of what data we process and for what purposes. We only use the data necessary for a certain service in order to guarantee thriftiness with regard to data. For this reason we exert efforts to specify in each instance whether we use information of necessity or on a voluntary basis on your part.
c. If relevant, we utilise service providers in the context of so-called contract data processing (data are given to a third party for external processing and use). In this case we guarantee that the legal guidelines on data protection are adhered to, particularly the requirements concerning a careful choice of service provider and monitoring. Insofar as there is no legal principle that allows us data processing, we will request your permission. In most cases, however, there is indeed a relevant legal principle in which your data protection rights are guaranteed through a weighing of interests.  
d. Data protection is a topic that is constantly changing. We do everything possible to translate the latest developments or changes in jurisprudence or in the technical realm. We would be pleased to accept hints or suggestions from you as well.  
e. We revise our data protection instructions from time to time, particularly if processes change fundamentally for us. Current status can be recognised on the basis of dates.  

What are person-related data?
Person-related data include e.g. your name, your photo, your IP address (dynamic or static) as well as the contents of your email or all information on your order. Sensitive information includes your bank details or health information.

g. What data do we store, and for what purpose?
We use your person-related data only for specific purposes. The purpose of data processing can be to fulfil your orders, to answer your questions or to improve our provision of service and adapt it to your needs. We strive to make the purpose of data processing transparent to you with regard to each individual service. We take your address and order data for the fulfilment of your order.
h. Please also note our separate reference to solvency checks!  
i. We use your email address – without your specific authorisation – only for communication related to your order, in order to contact you quickly.  
j. The statement of your birth date is basically a voluntary statement related to a birthday gift in the context of special promotions; sometimes, however, it is also a necessary identification characteristic, for example for a solvency check.  
k. We store your chosen method of payment so that you do not have to enter this again when you place further orders. We also store your bank account number insofar as you use bank transfers. If you choose payment with a credit card, we do not store any credit card data, because the transaction takes place via our provider. Of course your CVC-Code (security code) is not stored by our provider, nor can it be read off.  
l. The data collection on telephone, written and internet orders is generally the same.  
m. When are data deleted?
We delete data insofar as you ask us to do so. In this context, however, storage obligations, e.g. legal storage requirements as per § 14b of the sales tax law must be adhered to. In this case, however, we screen your data in terms of use, for example use for advertising. We also screen your data in terms of marketing purposes if you have not placed any orders for a certain period of time.
n. What about advertising?
If your address is stored by us on the basis of an order, you will receive our handbooks, invitations and brochures by post. If you no longer wish to receive these, please let us know, by email to
o. Your sales data will be compiled as a customer profile and evaluated so that we can offer you even better advice if you wish to receive it. Additionally we invite you to events or send you information on products in which you might be interested.  
p. We neither carry out telephone customer satisfaction questionnaires nor use your telephone number for advertising purposes. If you order our MovingComfort Newsletter, you will receive information on one-time special offers, new items, tips and tricks of the scene, contests, news and events and much more. You can cancel this at any time without the need to specify a reason at our internet site or by email to  
q. What measures do we take for your security? We have taken technical and organisational measures to protect your data against unauthorised access or abuse. We will adapt these measures as needed to the current latest state of technology.  
r. We protect your data in the course of your orders with a secure SSL connection, an encryption protocol for data transmission in the internet.  
s. We do not use email encryption because customers as a rule do not possess a relevant de-encryption technique.  
t. What are your rights?
Your rights as a person are based, for example, on personality protection guaranteed constitutionally, on federal data protection laws, telemedia laws and the law against unfair competition. If you wish information about data that we store (including concerning solvency checks), please contact us; also by email at
u. What data do we use on visits to this website?
Cookies: Cookies are small text files that are stored on your computer and that allow you to analyse the use of the website by you. The information can be pictured as electronic crumbs that leave a cookie behind.
v. We can read these cookies that are purely for information purposes at your next visit to this website. If you allow cookies on your PC, we can obtain information that applies only to your PC and the IP address, date and time of the visit to this website as well as what parts of the website that you viewed.  
w. You can delete or block cookies by changing the cookies setting on your computer. If you deactivate or delete cookies on your computer, you can continue to completely visit this website.  
x. Software: Brooks Sports uses etracker software and Google Analytics, web analysis software. This software uses cookies to analyse your use of the website. The information obtained by the cookie (including your IP address) on the use of our website is transmitted to a server of Brooks Sports and stored there. Your information is falsified at the allocation of the IP addresses such with regard to your geographical location that we can no longer allocate it to a user. Brooks Sports will under no circumstances connect your IP address with other data.  
y. We will evaluate this information in order to prepare reports concerning the website activities. You are authorised to object to this use of data obtained on you on the part of Brooks Sports. For the rest, you can also delete and block cookies yourself.  
z. Contact with us
If you use our email contact form, we will be pleased to serve you either by telephone or email.
aa. Customer login
Insofar as you have requested a customer login, the delivery and invoice address and your chosen method of payment for your next orders will be stored there. You can view your invoices and choose your method of payment yourself. Your customer login is a password-protected area. Your password is given to you by us one time. Please change it immediately! You may choose it freely, along with your user name (that need not be your email address). If you forget your password at any time, we will prepare a temporary password for you if you authorise us to do this. Please then also change this password after use. You can have your customer login deleted at any time without the need to specify a reason.
bb. Customer service
We offer many services such as evaluations of products, contests and much more at our internet site. Please realise that these offers generally have their own data protection information.
cc. Measures against identity theft On the internet identity theft, that is to say the unlawful use of person-related data (the 'identity') of a person by an unauthorised person is much easier than outside the internet. We strive to prevent such abuse. For example we do not accept a deviating shipping address for a first on-account order.  
dd. Visitors under 18 years of age
Generally we do not collect and store person-related data on persons under 18 years of age on our website. If you are under 18 years old you should not give us any person-related data without the authorisation of your parents or guardian.
ee. Photos
We only publish photos of persons in the context of Brooks Sports events and occasions. We strive to refrain from publishing photos of children and young people in which they are clearly recognisable.